About Us
Once upon a time, there was a guy named Hakim who was tired of going into coffee shops just to come out smelling like... coffee. Oh of course, I would enter smelling great and loving my newly purchased perfume... but I leave smelling like a fresh cup of decaf. This weird "nuisance" of mine would cause me to have a slight pause before entering certain places which I knew had "funny smells".
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Turns out I wasn't the only one who found this "cafe aroma linger" phenomenon to be slightly disturbing. Hmmm... maybe I should make my own perfume that would be strong enough to withstand "cafe" scent. This inspires me to first create a "clothing spray"... or perfume for clothing. Same thing right? Yeah, you're right. Same thing. Anyway, I realized that others wanted to smell like "luxury" all day too.
The birth of The Taliaferro occurs.
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The Taliaferro sets out to create unforgettable fragrances and create unforgettable fragrance experiences for consumers and businesses by crafting scents for home, business, car and body. All of our fragrances are designed by our own in-house artisan perfumers who are trained to create from inspiration. We offer signature products and have custom fragrance services as well for those who seek to "defy the odds" by having a unique sent like no other.
The Hidden Power of Scent
Our sense of smell has the most direct connection to the part of the brain which controls emotion.
Perhaps this explains why:
65%
Customers are 65% more likely to return to brands they have made a sensory connection with.
45%
A study of Las Vegas slot players showed they spent 45% more in a scented environment than those in an unscented one
44%
Studies show that customers will stay up to 44% longer when surrounded by the essence of an enticing aroma.
40%
Studies show that customers are 40% more likely to linger and shop in a scented store. The right scent can evoke feelings of trust, relaxation and desire, which elevates the overall experience.
30%
Those who employ scent marketing techniques are seeing an average of 30% bottom line-higher profits. By using scents that stimulate your customers you can seamlessly persuade their senses to increase revenue for your business.
Moral of The Story:
Whether you are a business or have a personal brand, you want to tap into the power of scent to truly create a lasting memory with those whom you are looking to influence with your product, service or presence.
Rarely Known Fact:
If you are alive, you are a brand. Brand simply means "reputation", ya' know... the wonderful story people tell about you. I'm pretty sure you are a good guy or gal'.
Contact Us
The Taliaferro
100 Hamilton Plaza, Suite 101, Paterson, NJ 07505
Tel: 973-873-3749
Email: t@thetaliaferro.com
Our Team
Hakim Taliaferro
Founder & CEO
How does a guy go from being a cell phone guru and marketing genius to a... perfumer? It's simple. You just do it.
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I started this company because I wanted to create perfumes that people would love and cherish. I wanted to "redefine" luxury as a mindset, not just a product.
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Favorite Scent (prior to The Taliaferro of course):
Burberry Touch
Ashley Bazemore
Artisan Perfumer & Global Brand Ambassador
Actress, singer, dancer, playwright and artisan perfumer? Yes. I love to tell stories through fragrance.
Fragrance for me was always a reminder of possibilties and previous experiences. I am a "hopeful romantic" who loves to use scent as a way to communicate... love, emotions and truth.
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Favorite Movie: The Lion King
You!
When you create a custom perfume with The Taliaferro,
you become a part of the team. Wouldn't it be awesome to create a custom perfume that nobody else in the world has? Of course it would!
What Are Customers Saying?
"...the consultation itself is very thorough. Hakim doesn't just "mix together scents or settle for just any generic idea for your perfume or cologne. But instead he goes by what his spirit tells him and your insight when it comes time to create. Mr Taliaferro is both a professional & expert in the fragrance world. I am really EXCITED about the final product because there will only be ONE like it in the world! Thank you."
Qadriyyah B.
Newark, NJ
"...I wake up like this lol and go to bed like this - no but I swear I spray this fragrance on my sheets, pillows and on myself. The best fragrance Ever! Become. Everyone's. Desire by The Taliaferro"
Bailey L.
Glen Ridge, NJ
"...I love your fragrances! They smell great!"
Latia R.
Newark, NJ
"...just received my custom scent from The Taliaferro. This scent is perfection and I am the only one to have it. #brilliant"
Christine C.
Brooklyn, NY
"...thanks for the personalized fragrance!! The BEST Ever."
Amir K.
Plainfield, NJ